Ada is a young woman who lives in an isolated backwoods community. Aside from selling their homemade moonshine in the nearest town, this community worships a pit that is said to have healing powers. The catch? The pit demands a sacrifice every now and then, because all good things requires a certain price to pay. One of the community members, a man named Dwight, gets visions of the next sacrifice and creates “jug faces“ from clay. The face on the latest jug must then be sacrificed to the entity that lives in the pit. Ada, visiting Dwight one day, notices his latest creation. Guess whose face is portrayed on it? Yup, it’s hers, of course. Terrified, she decides to hide the jug away. What then happens is a chain reaction of horrible events: she is arranged to marry a boy named Bodey, but Ada is already pregnant with her beloved brother’s child (yes, really). This is something she must try to keep a secret, but the worries don’t stop there. Ada is having a vision where she witnesses the death of Bodey’s sister, killed by the angered entity who didn’t get the sacrifice it wanted. Ada tries everything she can to escape both the community and the entity’s wrath, only to cause even more death.
Jug Face is a supernatural folk horror film from 2013, written and directed by Chad Crawford Kinkle. The jug faces in the movie was made by potter and sculptor Jason Mahlke, who designed them specifically for the film. And they certainly work in the movie’s favor, as they look like something that could be sold at an estate sale and later winding up in The Warren Occult Museum.
Many folk horror movies often deal with protagonists coming to visit certain isolated villages or communities, while this one tells a story solely from inside the community itself. They have lived for a long time with certain traditions, with the pit giving them protection from disease and also offering healing properties. What’s an occasional human sacrifice every now and then, right? And in order to make everything feel more justified, they let the entity pick the chosen one. And of course, like in the majority of all communities: you can’t really escape it.
Jug Face is definitely not a movie for the more casual horror audience. This backwoods folk horror movie delves into themes like incest, graphic depictions of having the period, and a miscarriage just to put the nasty cherry on top. There’s some gore during the killings, but not anything over the top, and most of it looks like leftovers from the local butchery (perhaps it even was, who knows). There’s still an unsettling atmosphere throughout, mixed with Ada’s isolation and lack of any easy escape route.
Jug Face is a pretty solid entry into the more bizarre hillbilly folk horror genre. A small-scale hicksploitation film that offers an interesting premise, and plays it along surprisingly straight-forward. Well worth a watch if you want something a little folkish, strange, and a little bit disgusting.
Writer and director: Chad Crawford Kinkle
Country & year: USA, 2013
Actors: Sean Bridgers, Lauren Ashley Carter, Kaitlin Cullum, Larry Fessenden, Katie Groshong, Scott Hodges, Daniel Manche, Alex Maizus, Chip Ramsey, Jennifer Spriggs
IMDb: https://www.imdb.com/title/tt2620736/
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