Sam Raimi is back (babyyy) with his first horror film in seventeen years. Time flies, and sooner or later we’ll all die and burn in Hell along with Christine Brown. So enjoy life to the fullest while you can — just like the hobby survivalist Linda Liddle that we get the pleasure of meeting over a pouch of tuna in Send Help.
A new horror film by the legend himself, Sam Raimi, is never just any horror film. It’s a rare cultural event where just the announcement itself would make the Earth stop spinning for a moment. But I have to admit that the trailers for Send Help gave me next to nothing. Something felt off, if not missing. Maybe it has to do with the fact that this is the first horror film of Sam where he isn’t credited as screenwriter, nor his brother Ivan. So, instead we have Mark Swift and Damian Shannon, the duo who wrote Freddy vs. Jason (2003), Friday the 13th (2009) and Baywatch (2017). It’s fair to say Uh-oh…
Linda Liddle (Rachel McAdams) works in an open-office area as a corporate strategist where she’s never been able to fit in. Calling her awkward is an understatement. She’s a socially inept goofy freak who reeks of tuna, looks like a total mess, and talks in a certain way that would get on anyone’s nerve. But she’s at least good at her job. Still, no one hates her as much as her new boss, Bradley Preston (Dylan O’Brien), who gives all her credit to Donovan, a Patrick Bateman-ish slimeball. To add insult to injury, Preston gives Donovan the promotion that was promised by her former boss. What a wonderful work environment. There is a reason that her last name rhymes with Little, by how much they think of her.
And yes, Bruce Campbell (Linda’s former boss and Sam Raimi’s longtime friend) has a cameo here, well, kinda — in the form of a wall picture in the background, based on his IMDb profile pic. Better than nothing, I guess.
Bradley invites Linda to join him and some of his team to a business trip to Bangkok. And her involvement seems more of a set-up so Bradley and his buddies can mock and bully her. Yes, Bradley is a complete narcissistic scumbag, if that wasn’t obvious already, and people like Linda is a perfect victim for him to abuse. Then the plane crashes and everyone dies, except for Bradley and Linda who get stranded on a small exotic island somewhere in the Gulf of Thailand. While Bradley never seemed to have set up a campfire or even touched a pinecone, it’s good to know that Linda is an obsessed fan of the competition TV show Survivor, and have learned a few skills. The power dynamic gets suddenly turned upside-down in the most primitive ways possible as Bradley is badly injured and Linda is holding the knife. Who’s laughing now, huh? Cast Away meets Misery, for sure, with some interesting twists and turns where we all root for Linda while we wish the absolute worst for Bradley. Right..? Well…
Send Help was a mild disappointment. Mostly because there’s very little of the raw and unique, frantic Sam Raimi-style to be seen here. He’s way past his Evil Dead days, and someone on the interweb gave it a fitting description by calling it Raimi Lite. The goriest moment the film has to offer is when Linda fights a cartoonish CGI boar that looks more like a scrapped creature-design from The Lion King live-action remake. The CGI is made by Disney, after all. Then we have a foggy and gloomy dream sequence with a quick shoehorned-in ghoulish jumpscare to remind us that Sam Raimi is somewhere in the room. The puke scene made me chuckle though, and “that knife-scene“ was a pretty clever and unsettling one.
But the most disgusting Eeeeew–moment in the entire film, for my part, is the tuna smudge on the corner of Linda’s mouth. For fucks sake, lady, wipe that shit away! I can handle gore all up to the ceiling, as the desensitized ghoul I am, while rolling my eyes of films like Slaughtered Vomit Dolls, but this was too much. Rachel McAdams should’ve worn this food stain on every press interview for the film, just for the lols, and see how long it would take before someone dared to react.
We’re first and foremost talking about a twisted psychological drama/thriller/mindgame where the comedic tone doesn’t always find the balance when the film tries to be more serious. Drag Me to Hell, on the other hand, was a perfect mix, but that film was also written by Sam and his brother. All credits here goes to Rachel McAdams, who runs the whole show with a way more layered performance than you’d expect, while Dylan O’Brien’s character is just a self-centered asshole. The film also goes in a direction where we should feel guilty rooting for Linda, or not. No spoilers here, but trying to make her the villain, all things already considered, felt unnecessary. That said, Send Help is overall an entertaining watch with a fun concept, but not exactly the triumphant return of horror director Sam Raimi I’d hoped for.
Director: Sam Raimi
Writers: Damian Shannon, Mark Swift
Country & year: USA/Thailand, 2026
Actors: Rachel McAdams, Dylan O’Brien, Edyll Ismail, Dennis Haysbert, Xavier Samuel, Chris Pang
IMDb: https://www.imdb.com/title/tt8036976/
